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| | The Niche Marketing Network is not currently active and cannot accept new posts | | Remember, during tough times, Needs outweigh Wants.... | Views: 459 | | May 04, 2008 7:54 pm | | Remember, during tough times, Needs outweigh Wants.... | # | 
Andy Greider | | While it always important to keep focus and find out and become what your customers need, not just what they want - that has not been so true for many of today's business owners.
With a large percentage of current businesses never before having faced a recession, at least not from the helm of a company, it is very important to focus in on the things your customers need. People will eliminate wants - not needs.
How do you elevate from a want to a need? Good question...and the answer is coming up...be sure you know what services or products you provide that none of your competitors do. This is your niche, and adds value to you - taking you up from want to need. Then, be sure to address the things your competitors don't. You can bring not only the clients who need your services, but those who need better service or goods than they are getting down the cyber or real street. Finally, be sure to use language and present value as a need, not as a want. Show your clients how you - and you alone - fulfill a space they would be hurt without. Something they don't want to give up. Something they will hang on to as long as possible.
Times may be tougher than we've had in awhile, and costs are surely rising. However, this doesn't mean doomsday and apocalyptic choas are on the horizon...bury down in your niche and claim your space - and you'll be there to thrive when the economic climate turns warm and sunny again.
Andy
Andy Greider - Google Me (http://www.qalias.com/view_profile/Andy/Greider/126/0)
Radio Show Host, Author (http://www.uniquenessispower.com)
Home Business Owner and Coach (http://googleme.wordpress.com)
Entreprenuer (http://www.saveyourbottomline.com)Private Reply to Andy Greider | | May 04, 2008 8:32 pm | | re: Remember, during tough times, Needs outweigh Wants.... | # | 
Barbara Casey | | You hit the nail on the head, Andy.
Offering what people desperately need that you can uniquely provide is the key to a successful business and the foundation of niche marketing.
A couple of months after 9/11/01, when big companies were laying off thousands of workers and people were cancelling unnecessary purchases, I wrote an article for my ezine called "Recession-Proof Your Business," primarily for my main audience of body-mind-spirit professionals.
I used Maslow's Hierarchy of Needs as a way to think about repositioning a business quickly. In fact, I'm doing something similar with my own business right now.
Most of my (intuitive/right brain) clients have difficulty figuring out the "Web 2.0" technologies. I'm just learning some of them myself... but I see their great value and potential for the type of client I serve. If only they would learn the stuff.
Well, I'm good at learning new things and getting to the simple basics... and my clients need a stronger internet presence >> a marketing tutor niche is born, for a specific audience of "soul-guided entrepreneurs." I'm the information bridge between their inspirational work and the practical needs of the marketplace.
The "need" is economic security right now, so I've moved down the needs ladder from coaching around self-fulfillment to securing their business foundation (and keeping them from having to go get a day job).
An uncertain economy is a good motivator to get really clear on what you're doing business-wise.
Cheers,
Barbara
FREE TELECLASS: Recession-Proof Your Business
Wednesday, May 21, 7-8 PM (EDT)
http://www.newradiance.com/teleclasses.htm
Teleclass tutorials for soul-guided entrepreneursPrivate Reply to Barbara Casey | | |
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