|
|  |
| |
|
| | The Niche Marketing Network is not currently active and cannot accept new posts | | Business Building & Marketing Resources / Tips | Views: 1296 | | May 12, 2008 12:28 am | | Business Building & Marketing Resources / Tips | # | 
Michael Lemm | | This thread is a repository for resources & tips from Network Members which can help other Network Members manage/build/market their businesses.....regardless of what their business is.
The tips & resources shared here will focus on "helping others"......posts should cover the educational, informational, & practical aspects of our business efforts. The focus is on what can "benefit others".....not ourselves.
The contribution could be an informational website, practical real world application/method, downloadable resource, tape, book/ebook/report, radio/TV show, convention/conference/training....or whatever.
If we as a Network community support this concept then this thread should become the largest and most visited in the Network. That would shine a bright spotlight on Niche Marketing .... and it's mission within Ryze.
To kick off this community effort the below resources & tips are offered:
** Home Based Business Show
...this is a INTERNET Radio Show found at http://tomchenault.com/ Once at the website just Click "Listen Live". Useful information is shared & topics discussed revolving around the needs of Home Based Business owners. HBB "experts" are frequent guests.
** Newsletter & Live Workshop From Tom 'Big Al' Schreiter
....tons of great info & even live training with a focus on leadership. Tom "Big Al' Schrieter is an icon & one of the top trainers around.
http://www.fortunenow.com
** TimeZone Calculator For Determining When To Call Leads, Etc
.....this link on timezones will make it much easier to determine the best time to call leads, Business Associates, friends, etc. .... no matter where they are in the world.
http://www.timeanddate.com/worldclock/
** Direct Mail Service
.....here's an idea for anyone who uses direct mail. The USPS new “mailing online (MOL)” direct mail service - check it out at http://www.usps.com/mailingonline
** Google AdWords
.....here's a step-by-step process to set up a successful Google AdWords Campaign.....courtesy of Trafficology.com:
http://www.trafficology.com/tgmar04.html
** Contact Manager
.....managing all your contact information can be overwhelming if you're not organized. Plaxo helps you do this easily...and free.
http://www.plaxo.com/
Ok folks....jump right in. Share away & help each other.
God Bless,
Michael Lemm
FreedomFire Communications
"Helping YOUR Business....DO Business"
http://mscprez.ld.net
http://Broadband-Nation.blogspot.comPrivate Reply to Michael Lemm | | May 12, 2008 12:35 am | | re: Business Building & Marketing Resources / Tips | # |
Michael Lemm | | With all the emphasis on online marketing, most people are probably forgetting one of the most powerful means of advertising available.
I'm talking about classified advertising in newspapers. Most people are aware of what you have to do to place an ad in a daily or weekly newspaper, but did you know there are companies that will place your ad in literally hundreds of papers with circulation's in the millions for pennies per ad? Instead of paying the ridiculously high ad rates newspapers charge for a single classified, you can get that very same ad placed in hundreds of newspapers for pennies. Usually about $0.20-$0.30 per ad.
Another good thing is that many of these newspapers will accept business opportunity ads too. Below is a list of a few companies you can contact or visit their web sites and see the prices of their advertising packages. Think about it, one ad that draws a response rate of .05%, that's 1/2 of 1 percent, on a circulation of 4 million can bring in $10,000-$20,000 in a very short period of time. Your cost for this type of ad. About $250-$450. These companies also offer less expensive packages if you just want to test an ad. But this type of advertising works. You can post your URL in the ad and still sell from your website.
Maybe you've never given much thought to this type of advertising related to your online business. Maybe none of your programs ever discussed this with you. Maybe they just don't know about it. But now you have a very powerful means of getting your message out that can earn substantial profit on your investment.
Here are some fine companies you can contact to see what kind of advertising packages they offer.
Nationwide Classifieds
http://www.nationwideclassifieds.com/
Discount National Newspaper Advertising
http://www.advertisingresults.com/
You can also find great packages through state or regional press associations. Each state or region has press associations which consist of a group of newspapers. You can do a search at any search engine for 'press association' and find this information. Many will even help you with your ad.
Hope some of you can use this.....
[Note: personally I don't do bizop advertising with this...although I know some do and have had success. I've used it for products/services and it worked for me. For you....don't know. Likely vary by what you're offering and how well you target your market.]
God Bless,
Michael Lemm
FreedomFire Communications
"Helping YOUR Business....DO Business"
http://mscprez.ld.net
http://Broadband-Nation.blogspot.comPrivate Reply to Michael Lemm | | May 12, 2008 12:36 am | | re: Business Building & Marketing Resources / Tips | # |
Michael Lemm | | My friend Mike Michelozzi suggests this book for great ideas on how to sell....I agree:
Read "High Probability Selling" [or listen to the audios] you can get it at [and read four chapters] at http://www.highprobsell.com
God Bless,
Michael Lemm
FreedomFire Communications
"Helping YOUR Business....DO Business"
http://mscprez.ld.net
http://Best-MLM-Resources.blogspot.com
Private Reply to Michael Lemm | | May 12, 2008 12:38 am | | re: re: Business Building & Marketing Resources / Tips | # |
Michael Lemm | | Here's a highly recommended contact manager you should consider:
http://www.oprius.com/
Oprius is a contact manager that’s integrated with all your calls, tasks, appointments, emails, and list mails. Key features such as automatic stay in touch reminders and follow up plans help you run your business like an expert.
Oprius is intuitive and very easy to use, for you and your whole team. With built in tutorial videos, a detailed help system, free live weekly training webinars, and a toll free support number, Oprius even trains your team for you too.
For those interested, I wrote a review of Oprius and posted it to Best MLM Resources:
http://best-mlm-resources.blogspot.com/2007/12/oprius-contact-manager-designed-by.html
God Bless,
Michael Lemm
FreedomFire Communications
"Helping YOUR Business....DO Business"
http://mscprez.ld.net
http://Broadband-Nation.blogspot.comPrivate Reply to Michael Lemm | | May 12, 2008 12:41 am | | re: re: Business Building & Marketing Resources / Tips | # |
Michael Lemm | | I ran across these doing a little surfing (as if I really have time for that LOL)... thought some of you might enjoy them.
http://www.personalsuccessradio.com/
http://coachville.com/
http://www.maximumimpact.com/
http://www.injoy.com/
Think about this....the frame of mind you're in will become the frame of mind of those around you.
God Bless,
Michael Lemm
FreedomFire Communications
"Helping YOUR Business....DO Business"
http://mscprez.ld.net
http://Broadband-Nation.blogspot.comPrivate Reply to Michael Lemm | | May 12, 2008 12:42 am | | re: re: re: Business Building & Marketing Resources / Tips | # |
Michael Lemm | | There's a good online radio station that is dedicated to Internet marketing programs. They have a lot of tapes, conference calls, etc. about various forms of online marketing.
http://www.marketingtalkradio.com/
God Bless,
Michael Lemm
FreedomFire Communications
"Helping YOUR Business....DO Business"
http://mscprez.ld.net
http://Best-MLM-Resources.blogspot.com
http://networkmarketing.sitesell.com/FreedomFire1.html
Private Reply to Michael Lemm | | May 12, 2008 12:43 am | | re: re: re: Business Building & Marketing Resources / Tips | # |
Michael Lemm | | Here's a tip many may not be aware of. If anyone has other "I Never Thought Of That" insights....please share them as replies.
GENERATING PUBLICITY ON A ZERO BUDGET
The most overlooked method of generating publicity for your business can be had with three simple lines of text:
Your Name
Your Business Name or Your Domain Name
Your City and State
All over the world, there are newspapers, magazines, online ezines and websites. Every single newspaper, magazine and online ezine generally accepts and publishes "Letters to the Editor."
In addition, webmasters are generally looking for solid testimonials that they can use on their websites.
Just think, if you were to take the time to read a few publications or visit a few websites and take the time to notify the publisher of your thoughts, you might just find your comments being published in all sorts of locations. You never know just where your next paying customer might come from, so take the time to get yourself quoted in these media outlets. You might just find more and more traffic and sales coming from places where you would never think to buy advertising.
NOTE: If you have other "Hmmmmm" ideas...by all means share them here as replies. We'll make this thread a repository for them to beshared with Forum members all in one place.
God Bless,
Michael Lemm
FreedomFire Communications
"Helping YOUR Business....DO Business"
http://mscprez.ld.net
http://Best-MLM-Resources.blogspot.com
Private Reply to Michael Lemm | | May 12, 2008 12:44 am | | re: re: re: re: Business Building & Marketing Resources / Tips | # |
Michael Lemm | | Consider writing articles.
You can get lots of free publicity if your article is picked up and published in ezines or as content in websites ... especially affective if the audience of the ezine and/or website targets your niche market.
Remember...just 1 ezine or website could reach 1,000s of potential prospects for you.
A key point is to write an article that is informative and useful to the reader....not an ad. Resource oriented or "tip" focused articles do well.
Remember to submit your articles to publishers and webmasters that you know....PLUS to article directories where publishers and webmasters go for content (see the Article Discussion Board here for ideas).
Don't put any personal links in your article....save them for your sigbox (short author bio). URLs which are actual domain names (not affiliate links) do best. Products and services do better than bizops too for links.
Another good place to have your articles published (in whole or refered to as a link) are blogs. Search engines spider blogs more frequently than regular sites. They'll pick up your link in the article and index it.
The more your article is picked up around the net the more incoming links will show up to your sites with the SEs. This does wonders for your PR (page rank) and ultimately traffic to your website(s).
An example of a good article directory to submit to is http://ezinearticles.com ..... Chris Knight runs a great program there. Do an author search for "Michael Lemm" and you'll see about 120+ examples of my articles. See how it's done.
God Bless,
Michael Lemm
FreedomFire Communications
"Helping YOUR Business....DO Business"
http://mscprez.ld.net
http://Broadband-Nation.blogspot.comPrivate Reply to Michael Lemm | | May 12, 2008 12:46 am | | re: re: re: re: Business Building & Marketing Resources / Tips | # |
Michael Lemm | | Here's another inventive idea for you to chew on:
Participating in community charity activities. Just that simple....but with lot's of potential.
For example..... how about your group running in a local 5K for the Muscular Dystrophy Foundation.....all wearing T-shirts with your group/business name on it. Carry a sign across the finish line with "The Yada Yada company running for a cure" (or whatever....be more creative than that obviously....LOL). Talk to media covering the event. Network with fellow participants. Be involved.
How about your group volunteering to help at functions for your local YMCA ....or local library....or rec center....or PTA...or.... you get the idea.
Have something like a sign, banner, T-shirts that say who you are. But don't pass out brochures and company material. Just network and create visibility. Maybe have a few business cards in your pocket and hand them only to those who ask. You could also have brochures etc. in your car maybe.
Just DON'T make it look like a big marketing gimic. The public will see right through it. Instead create an identity & branding within your community. This establishes a sense of acceptance and curiosity you can build upon by following up with contacts made during these events.
We have a couple groups who apply this concept very well in our annual American Cancer Society Relay For Life. You could too.
Remember to adhere to any "rules" of the specific event sponsor and your particular company.
Basically....just be seen & have fun.
God Bless,
Michael Lemm
FreedomFire Communications
"Helping YOUR Business....DO Business"
http://mscprez.ld.net
http://Broadband-Nation.blogspot.comPrivate Reply to Michael Lemm | | May 12, 2008 12:46 am | | re: re: re: re: re: Business Building & Marketing Resources / Tips | # |
Michael Lemm | | This is an idea that a friend has used in his own industry of Real Estate, but I believe it can be applied in other industries as well.......
Realtors are great self-starters looking to break away from the rat race by being paid for their own efforts. Most of the successful and semi-successful are very much into self-development and they are interested in making big money.
Most real estate offices have a section where "affiliate service providers" such as, home inspectors, termite companies, marketing consultants, title company reps, escrow office reps etc... can leave a flyer or card in all the realtor's boxes.
You can approach one of these providers and volunteer to take their flyers and deliver it to real estate offices... what's in it for you?
Your flyer, card post card or message can also tag along for the ride and be placed inside the boxes of the agents.
Agents will retrieve their stuff and go back to their cubicle or office and review what they have. They just may be curious about your website, recorded call or what ever...
No cost way to get in front of a pretty good market...
God Bless,
Michael Lemm
FreedomFire Communications
"Helping YOUR Business....DO Business"
http://mscprez.ld.net
http://Broadband-Nation.blogspot.comPrivate Reply to Michael Lemm | | |
| |
| |
