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| | The Niche Marketing Network is not currently active and cannot accept new posts | | What messages are you giving your customers? | Views: 291 | | Apr 05, 2008 2:53 pm | | What messages are you giving your customers? | # | 
Barbara Casey | | Here's another great post by Seth Godin on the value of a clear, consistent business message (one that carries through all parts of your business.
You can find the post at: http://sethgodin.typepad.com/seths_blog/2008/04/little-scraps.html
Cheers,
Barbara
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Too whom it may concern:
That's the way the letter of reference started off. I confess, I didn't make it to the second sentence.
And that store with the really loud electronica music? I left.
But I still remember that kid I met a year ago. I can't tell you what grade he was in, but the energy in his face and his enthusiasm was enough to get my full attention.
The facts:
Too many choices.
Too little time.
The response:
Quick decisions based on the smallest scraps of data.
It's not fair but it's true. Your blog, your outfit, the typeface you choose, the tone of your voice, the expression on your face, the location of your office, the way you rank on a Google search, the look of your Facebook page...
We all jump to conclusions and we do it every day.
Where do you want me to jump?
Are you settling for a cookie-cutter life -
when you could be living your soul purpose?
http://www.livingyourreallife.comPrivate Reply to Barbara Casey | | |
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