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The Truth About Starting A Direct Selling Business .... Or ANY Home Based BusinessViews: 250
Apr 02, 2008 8:49 pmThe Truth About Starting A Direct Selling Business .... Or ANY Home Based Business#

Michael Lemm
People fail to realize that when they start a home based business (network marketing, direct sales, etc), they are starting a BUSINESS and must treat it as such. Businesses require start up captial (you cannot realistically expect to create $10,000 per month with a $10 'investment'), advertising and marketing expenses, time, energy, creativity, passion, etc. You get the idea. The thing that drives me absolutely crazy is when people tell me that they're unwilling to spend more than $50 in their home business.

They've seen so many ads on the Internet claiming you can turn $50 into $500,000 that they believe it. Sorry to burst that bubble folks, but it's absolutely not true. That particular breed of 'tire kicker' is probably the most frustrating. They claim to want to create a better life for themselves, but are completely unwilling to do the heavy lifting to get there.

It's not difficult to make $10,000 a month, but you have to be willing to commit to earn it.

I'm sure you'll find differing opinions on this, but from my perspective, you should stick with your advertising until you are able to determine whether it is successful or not. Now, that may seem like a pretty ambiguous statement, so let me explain a little bit.

There are some very well-established forms of advertising that are known to produce successful results...but only if you are using them correctly. Let's use Google Adwords as an example. I have had people tell me that they have done 'everything' they could think of and just weren't getting the results they wanted. They then went on to tell me that no, they never got around to reading Perry Marshall's book, they never got around to testing their headlines and ad copy, they never looked up alternative key words, etc, etc, etc. Basically, 'everything' encompassed placing a few of the canned company ads on the BIG and popular Google searches. Well no wonder they didn't see results...

Do you see what I mean here? So when I say that you should choose 2 forms of advertising and master them before moving on to something else, I mean just that. Master them. Don't half-heartedly place a few ads and throw your hands in the air with frustration when you don't see results...

The other thing that goes into that is carefully choosing those advertising mediums you want to work with. There are so many, you should easily be able to choose a few that fit your likes (article writing, personal conversation, website copy, etc) and skill sets.

God Bless,
Michael Lemm
FreedomFire Communications
"Helping YOUR Business.....DO Business"
http://mscprez.ld.net

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