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Marketing yourself with Google AlertsViews: 275
Mar 28, 2008 1:56 pmMarketing yourself with Google Alerts#

Barbara Casey
Do you subscribe to SpeakerNetNews? Even if you're not a speaker, this free ezine frequently contains great tips, like this one from Scott Ginsberg.

Have fun,
Barbara

P.S. - The Google alerts page is: http://www.google.com/alerts

P.P.S. - http://www.Speakernetnews.com


Using Google Alerts to get quoted more often -- Scott Ginsberg (scott@hellomynameisscott.com)

* Get a Google Alert on your (specific) area of expertise.
* Then, any time an article, blog post or other outlet does a story on it, you will be the first to know.
* After reading the piece, email the author.
* Tell him you enjoyed his/her work.
* Introduce yourself.
* Explain how your expertise relates to the topic s/he wrote about.
* Then say, "If you've ever looking for an expert resource on the topic of (x), consider myself at your service for future articles!"
* Or, "If you're planning on doing a follow-up story on the topic of (x), I'd be happy to offer additional insight and comments."

By doing so, you will accomplish several goals. You will:

* get quoted in the media more often
* stay current with your area of expertise
* build relationships with reporters and writers
* make them happy because you're making their job easier
* (eventually) position yourself as a resource, as "The
Go-To-Guy/Gal"


Have you ever wondered, "Is THAT all there is?"
If you were living your "real" life, what would you be doing?
http://www.livingyourreallife.com

Private Reply to Barbara Casey

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