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| May 04, 2008 8:32 pm |
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re: Remember, during tough times, Needs outweigh Wants.... |
Barbara Casey
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You hit the nail on the head, Andy.
Offering what people desperately need that you can uniquely provide is the key to a successful business and the foundation of niche marketing.
A couple of months after 9/11/01, when big companies were laying off thousands of workers and people were cancelling unnecessary purchases, I wrote an article for my ezine called "Recession-Proof Your Business," primarily for my main audience of body-mind-spirit professionals.
I used Maslow's Hierarchy of Needs as a way to think about repositioning a business quickly. In fact, I'm doing something similar with my own business right now.
Most of my (intuitive/right brain) clients have difficulty figuring out the "Web 2.0" technologies. I'm just learning some of them myself... but I see their great value and potential for the type of client I serve. If only they would learn the stuff.
Well, I'm good at learning new things and getting to the simple basics... and my clients need a stronger internet presence >> a marketing tutor niche is born, for a specific audience of "soul-guided entrepreneurs." I'm the information bridge between their inspirational work and the practical needs of the marketplace.
The "need" is economic security right now, so I've moved down the needs ladder from coaching around self-fulfillment to securing their business foundation (and keeping them from having to go get a day job).
An uncertain economy is a good motivator to get really clear on what you're doing business-wise.
Cheers,
Barbara
FREE TELECLASS: Recession-Proof Your Business
Wednesday, May 21, 7-8 PM (EDT)
http://www.newradiance.com/teleclasses.htm
Teleclass tutorials for soul-guided entrepreneursPrivate Reply to Barbara Casey (new win) |
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